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Basic Digital Marketing

In need of some basic
fundamentals of digital marketing?

If you’re beginning the exciting journey of starting your own business, congrats! Before you get lost in the hustle and bustle, take a moment to celebrate this significant milestone. At jo + leigh marketing, we understand the journey that awaits you, especially when it comes to establishing your online presence. That’s why we’ve put together this guided checklist, ‘The Bare Minimum Marketing To-Do’s: The Digital Non-Negotiables of Starting a Business Checklist’, to ensure you don’t overlook imperative digital marketing basics for beginner small business owners.

Your Basic Digital Marketing Strategy

Digital Marketing Basics for Beginners: The Non-Negotiables

Ensure the necessary legal and formal processes are handled before utilizing this checklist. Seek advice from a legal expert specializing in small businesses for assistance with tax deductions and legal matters. Pro Tip: Utilize Small Business Legal Experts!

If you’re ready to complete and read our guide, ‘The Digital Non-Negotiables of Starting a Business Checklist’, download the FREE basic marketing to-do list now! This checklist is full of helpful tips and tricks, along with an easy-to-follow checklist to help you stay organized.

We call this the ‘Bare Minimum To-Do’s’ not to encourage you to aim for the bare minimum in a negative sense. This is just what we truly consider as the ‘bare minimum to-do list’ to be the requirements if you want any chance of success for your company in this digital age! Let’s explore the basic marketing tasks you must complete to establish a solid digital foundation for your business.

This blog serves as a piece of high-level instructional information. If you want the full checklist, download your free guide now!

1.

Your Business Identity

Your business name, logo, and branding are more than just aesthetic choices—they represent your identity to the world. Consider the following tips when crafting your brand identity:

  • Brainstorm Brand Identity: Reflect on your core values, mission statement, and ideal clients to inform your branding decisions.
  • Design Logo: Create a visually appealing logo that resonates with your target audience.
  • Get Feedback: Seek input from trusted individuals to ensure your branding effectively communicates your message.
2.

Getting Online

Establishing an online presence is essential for reaching potential customers. Here’s what you need to do:

  • Choose Website Hosting Provider: Select a reliable hosting provider to host your website.
  • Design Website Pages: Develop a user-friendly website that reflects your brand identity.
  • Ensure Your Website is Fully Responsive: Optimize your website for mobile devices to provide a seamless browsing experience.
  • Set up Email Account(s): Create professional email accounts associated with your domain for enhanced credibility.
3.

Social Media

Engaging with your audience on social media platforms can significantly boost your online visibility. Follow these steps to get started:

  • Create Social Media Accounts: Establish a presence on major social media platforms.
    • Instagram
    • Facebook
    • TikTok
  • Post Content: Share engaging posts that introduce your business and highlight its unique value proposition.
  • Maximize Your Efforts: Focus on platforms where your target audience is most active to maximize your social media efforts.
4.

Local Listings

Enhance your local visibility by listing your business on prominent online platforms. Here’s what you should do:

  • Create Business Profiles: Create these profiles and consistently ensure your business information is accurate and up-to-date on these platforms.
    • Google My Business
    • Yelp Business
    • Bing Business
    • Apple Maps Business

Ready to conquer the basics of digital marketing?

gain digital marketing basic knowledge to elevate your business

If you’re out there searching for the basics of digital marketing and in need of a straightforward, easy-to-use guide- you’re in luck! We’ve compiled all of our digital marketing basic information and created the perfect checklist for your Bare Minimum Marketing To-Do’s.

Print out this checklist and start checking off tasks as you complete them! We’re here to support you every step of the way—please reach out and contact us if you need assistance or guidance.

jo + leigh marketing

Your Basic Digital Marketing Strategy To-Do List Awaits!

We’re so glad you’re here and ready to delve into your small business journey through this checklist. As fellow small business owners, we wanted to compile the basics of digital marketing into a resource other small businesses could benefit from, which is why we created this free checklist guide! 

Check out what a fellow small business owner has to say!
★★★★★

“This team of digital marketing experts have been instrumental in helping build the clientele for my small business. They are fantastic with their communication regarding updates on how my business is performing, and is always ready to provide feedback on how we can improve or modify a marketing plan to keep caught up with the ever-changing online advertising market. Thank you, Jo Leigh Marketing for all you do!”

– Ryan L

Need Some Bare Minimum
Marketing To-Do’s?

Download our FREE small business resource! 

A copy of The Digital Non-Negotiables of Starting a Business Checklist’ will be sent to your email!