Digital Non-Negotiables of
Starting a Business Checklist

The Bare Minimum Marketing To-Do’s Checklist

Your checklist for your
non-negotiables of starting a business

If you’re diving into the exciting journey of starting your own business, congratulations! Before you get lost in the hustle and bustle, take a moment to celebrate this significant milestone. At jo + leigh marketing, we understand the task mountain awaiting you, especially when it comes to establishing your online presence. That’s why we’ve put together this guided checklist, ‘The Bare Minimum Marketing To-Do’s: The Digital Non-Negotiables of Starting a Business Checklist’, to ensure you don’t overlook crucial digital marketing basics for beginner small business owners.

Looking for what you have to do to start a business?

your online website marketing strategy

If you’re asking yourself the question, “what do I have to do to start a business?“, usually the first thing that comes to mind is creating a marketing strategy to promote your company and get yourself out there! Luckily, we’ve compiled the perfect, simple-but-thorough checklist for your Bare Minimum Marketing To-Do’s.

Print out this checklist and start checking off tasks as you complete them! We’re here to support you every step of the way—please reach out and contact us if you need assistance or guidance.


Your Business Identity

Your business name, logo, and branding are more than just aesthetic choices—they represent your identity to the world. Consider the following tips when crafting your brand identity:

  • Brainstorm Brand Identity: Reflect on your core values, mission statement, and ideal clients to inform your branding decisions.
  • Design Logo: Create a visually appealing logo that resonates with your target audience.
  • Get Feedback: Seek input from trusted individuals to ensure your branding effectively communicates your message.

Getting Online

Establishing an online presence is essential for reaching potential customers. Here’s what you need to do:

  • Choose Website Hosting Provider: Select a reliable hosting provider to host your website.
  • Design Website Pages: Develop a user-friendly website that reflects your brand identity.
  • Ensure Your Website is Fully Responsive: Optimize your website for mobile devices to provide a seamless browsing experience.
  • Set up Email Account(s): Create professional email accounts associated with your domain for enhanced credibility.

Social Media

Engaging with your audience on social media platforms can significantly boost your online visibility. Follow these steps to get started:

  • Create Social Media Accounts: Establish a presence on major social media platforms.
    • Instagram
    • Facebook
    • TikTok
  • Post Content: Share engaging posts that introduce your business and highlight its unique value proposition.
  • Maximize Your Efforts: Focus on platforms where your target audience is most active to maximize your social media efforts.

Local Listings

Enhance your local visibility by listing your business on prominent online platforms. Here’s what you should do:

  • Create Business Profiles: Create these profiles and consistently ensure your business information is accurate and up-to-date on these platforms.
    • Google My Business
    • Yelp Business
    • Bing Business
    • Apple Maps Business

Understanding the Basics

The Digital Non-Negotiables

Before we delve into the essentials, it’s important to note that this checklist assumes you’ve already handled legal and formal business processes. Tasks such as structuring your company, managing finances, and ensuring tax compliance are vital but beyond the scope of this guide. If you’re unsure about the legal aspects, we recommend seeking advice from a legal expert specializing in small businesses.

Pro Tip: Utilize Small Business Legal Experts! Legal experts versed in small business affairs can provide valuable guidance on tax deductions and legal issues, giving you peace of mind as you embark on your entrepreneurial journey.

If you’re ready to complete and read our guide, ‘The Digital Non-Negotiables of Starting a Business Checklist’, download the FREE marketing to-do list now! This checklist is full of helpful tips and tricks, along with a simple but thorough checklist to help you stay organized.

We call this the ‘Bare Minimum To-Do’s’ not to encourage you to aim for the bare minimum in a negative sense. This is just what we truly consider as the ‘bare minimum to-do list’ to be the requirements if you want any chance of success for your company in this digital age! Let’s explore the bare minimum marketing tasks you must complete to establish a solid digital foundation for your business.

This blog serves as high-level instructional information. If you want the full checklist, download your free guide now!

jo + leigh marketing

Your Marketing To-Do List Awaits!

We’re so glad you’re here and ready to embark on your small business journey through this checklist. As fellow small business owners, we wanted to compile the most helpful information you’d need help with for your digital marketing in the most compact way. Hence, why we created this free resource! 

Small Business Owner Testimonial

“This team of digital marketing experts have been instrumental in helping build the clientele for my small business. They are fantastic with their communication regarding updates on how my business is performing, and is always ready to provide feedback on how we can improve or modify a marketing plan to keep caught up with the ever-changing online advertising market. Thank you, Jo Leigh Marketing for all you do!”

– Ryan L

Need Some Bare Minimum
Marketing To-Do’s?

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